Sometimes we can’t imagine the twists and turns our careers will take as we move along our professional and personal journey. Fortunately, my diverse career path has made me much more valuable and useful to clients as I help them build their businesses in the health, nutrition, culinary and cannabis space. Whether it’s a product or service you’re selling, the expertise and skills needed are the same: thought leadership, visionary guidance and on-time, on-budget project management.
Let me fill you in on my experience, so you can better imagine how I can help you achieve your goals.
- Back in the day when nutritionists only worked in hospitals, I forged a new path (after leaving the Army as a Major) armed with a Master’s degree in Nutrition Communications from Boston University. Who knew there was such a thing?
- The first few corporate jobs were as a sales rep for an East Coast healthcare foodservice distributor and manager for the first consumer nutrition center at The Campbell Soup Co, NJ.
- Determined not to be a Jersey girl any longer, I fled to Key West where I built a consulting business, for the next 10 years, servicing major food brands (Pillsbury, Kraft, General Mills) as a nutrition spokesperson, developing education materials, creating new product prototypes and basically built a new career category called “Health Marketing & Communications.“ And authored by first cookbook, Caribbean Light, Doubleday.
- Opportunity knocked and I went… to be on faculty (as a nutrition instructor) at the prestigious Culinary Institute of America, NY and further expanded my skills.
- Moving into a corporate role was yet another career game-changer. Heading up health communications for The Coca Cola Company, Atlanta, included building a global health professional network, creating collaborations with educational organizations, crisis management and managing brand PR for Minute Maid & Odwalla. This was followed by a 10-year stint consulting for Coke’s foodservice sales teams, having created an innovative culinary beverage platform for national restaurant chain customers.
- A breast cancer diagnosis came next and it changes things. And that health crisis led me to cannabis as medicine. A move to Boulder, CO to learn everything possible about the cannabis industry resulted in co-founding The Holistic Cannabis Academy four years ago. It’s been quite the ride!
So what does this well-rounded career bring to your table?
The common thread throughout is a focus on health and wellness grounded in sound science. Layer the various business skills..sales, education, public relations, content development, spokesperson capability, culinary and product development know-how…and you get a capable, experienced individual, perfectly suited for the ever-changing cannabis industry.
I want to holistically integrate all my skills and knowledge to help build cannabis products and services that will help others. If that’s what you’re all about, then we should talk.